| An Open Letter to People Who Want to Use the Web to Improve Customer Relationships
Dear Friends: In the Digital Age, the winners will be those companies that form the
tightest, most meaningful relationships with their customers. It's not
about how many customers you get, it's about how many you hold. And how
well you engage customers in an ongoing dialogue with your company,
engaging them in product direction and brand development.
At Talk City, Inc. we believe the Web offers an unparalled opportunity to
develop a New Customer Relationship Model for the Digital Age. We believe
that model is characterized by the opportunity to have an ongoing, candid,
and vibrant interaction with customers online. At a fraction of the cost of
traditional customer relationship activities.
We've taken the expertise we've developed by running the industry's most
acclaimed consumer community site--www.talkcity.com--and applied that
knowledge to helping forward-looking companies develop new kinds of
interaction online with their customers. We call these services Talk City
Business Services, or Business Community. They represent the most
comprehensive porfolio of community services for businesses available
today. The results for clients, to date, have been exceptional, as new
efficiences and effectiveness of product launches, customer support, market
research--the list could go on and on--have been realized by clients such
as Novell, Kemper, Hearst Corporation, NBC, Starbucks, among others.
We invite you to check out our portfolio of interactive business services--from online market research and events to fully customized community
programming on clients' websites--to see how you can improve your customer
relationships for the Digital Age.
Regards,
Peter Friedman
friedman@corp.talkcity.com
Chairman and CEO, Talk City, Inc.
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